Here's everything you've ever wanted to know about Landmarks:
- Nearly three-quarters (72%) of Americans take a family vacation by car once a year or more. And almost eight out of 10 say they sometimes or always include a visit to a historical landmark or roadside attraction.
- More than nine out of 10 people believe it is important to protect our nation's landmarks.
- Two-fifths of Americans believe the country's landmarks could use a good makeover.
- An additional 13% believe landmarks are often ignored and in desperate need of repair.
Types of landmarks people enjoy visiting most:
- Historical (54%)
- Cultural landmarks (31%)
- Landmarks reflecting a city's heritage (26%)
- Fun, wacky or "world's largest" landmarks (17%)
Other interesting findings:
- Married couples and people with children are the most likely to believe it is "very important" (67%) to preserve America's roadside landmarks.
- Thirty-six percent of 18-34-year-olds say they would be willing to reach for their wallets when it comes to funding the preservation of landmarks, compared to just 19 percent of those 55 years old or older.
- About one-third (32%) of 35-54-year-olds say they also would contribute.